Using POS reports to do better restaurant marketing
Are you overwhelmed by the amount of information you can pull from your POS back office reports? Some restaurant owners delve into the numbers daily while others struggle to see their value. Our series on POS reports is written to offer some simple high level tips for using the data available in meaningful ways. Part three of our series focuses on using restaurant POS reports to do effective metric driven marketing.
Are you a data junkie? If not, you’re not alone. Some restaurant owners love to delve into their restaurant POS reports to analyze every aspect of their business, and Restaurant Manager POS lets you do that. But if you’re like a lot of restaurateurs, you want high level answers at a glance. That’s why we’ve put together some easy tips for using your restaurant POS reports to make better business decisions.
In part 1 of our series we talked about using POS reports to cut fraud and loss. Part two offers some less obvious uses for reports- how can reports help you improve service and customer satisfaction, change your menu to be more profitable, and take control of gains or losses in sales.
Some restaurant owners love data. They love being able to drill down the numbers to crunch and splice them different ways. Others go by their guts. For those of you who aren’t number lovers we have some high level tips for using your POS reports and alerts to make better business decisions in your restaurant. Don’t get overwhelmed by all the data available, instead start with these simple tools:
To kick off 2013 we decided to share some of our favorite blogs. From small business tips, to recipes, to Restaurant Manager how to’s these blogs have a lot to offer. Happy reading:
Marketing to your current customers
Restaurants that actively promote themselves have the most success in today’s market. Since up to 75% of most restaurants’ business comes from repeat visitors, marketing to current customers is a great place to start. Strong communications with current customers can turn repeat visitors into brand evangelists who function as spokespeople for your restaurant or bar through word of mouth and social media.
There are many powerful tools to make marketing to your current customers easier, more effective, and more engaging than ever before. Technology helps you show your customers that they are valued, learn about what they like, and tell them about what you have to offer. Continue reading
Why you need a good wireless network:
Wireless networking is becoming more and more vital to running your business as new technology solutions become the norm. Whether you’re providing customers with a wireless hotspot, taking advantage of bring your own device (BYOD) solutions, or utilizing mobility tools to run your business, a reliable and secure wireless connection is a necessary foundation for success. Continue reading
The value of employee contest
An easy to use employee contests feature is frequently undervalued when business owners calculate the ROI on a POS investment. Many Restaurant Manager users have seen real bottom line benefits from their systems easy to use employee contests feature . Mike Schwartz, Director of Food and Beverage at Pusser’s Annapolis Pub in Annapolis, MD uses employee contests during the slow season to increase sales of appetizers and boost Pusser’s average checks. Mr. Schwartz reports that “running employee contests was an idea our dealer suggested…that has generated enough sales to cover the cost of the entire system.” The Smokehouse in Ann Arbor, Michigan used employee contests to launch their customer loyalty program; the employee buy-in from the contest helped the Smokehouse sign up 900 guests for their loyalty program in just two months.
